When Michael Martinez took the brave step from military service to whiskey entrepreneurship, he poured his Puerto Rican heritage into every bottle of Fincasa Whiskey. Our latest episode takes you through the riveting narrative of this trailblazer, whose second-generation roots and family’s agricultural legacy in Puerto Rico weave a rich tapestry behind the brand’s rum barrel-finished rye whiskey. Michael’s story is brimming with the essence of Latin American and Caribbean tradition, and his passion for celebrating culture through spirits is both infectious and inspiring.